Furore Grand Hotel
Splash! The cool water in my plunge pool was a relief as I immersed myself after a strenuous hike through the woods. As my husband, Marco, and I set out to visit the Fjord of Furore that morning, the staff at Furore Grand Hotel handed us bottles of water and warned us that we’d have to descend more than 1,000 steps to reach the fjord. However, we didn’t grasp how challenging the downhill walk along uneven stone steps through the woods would be.
“This is definitely a good way to escape the Amalfi Coast crowds,” I observed, noting that we didn’t encounter any other people until the last few minutes of our walk. Standing on the bridge looking down, we marveled at the people swimming in the cool, azure waters of the Mediterranean, which glittered in the late morning sun.
When we made it back to the main road, we gave up our trek, flagged down a taxi, and hopped in. The driver followed the twists and turns of the coastal road, and he pointed out the historical Saracen towers and a villa, which allegedly belongs to Sophia Loren.
The Italian actress is one of many A-listers who flocked here during the Amalfi Coast’s dolce vita heyday in the 1960s. However, the area, with its rugged coastline, azure sea glinting in the sunlight, and charming villages built right into the cliffs, has lured elite travelers to its picturesque shores since antiquity.
Property on this fabled coast is in high demand—it’s rarely available, and when it does come up for purchase, transforming it into a hotel comes with significant costs and challenges. Furore Grand Hotel was no exception. Owners and brothers Pietro, Giuliano, and Alessandro Irollo de Lutiis, reportedly invested 30 million euros and spent four years renovating it.
For the Irollo de Lutiis brothers, the hotel marks the next chapter in their family’s hospitality journey, which began in 1974, when their father bought a historic estate on the Sorrentine Coast and transformed it into a boutique hotel. They aim to nurture young talent, including 30-year-old executive chef Vincenzo Russo, who they hired to lead the kitchen at Bluh Furore under the tutelage of Enrico Bartolini.
The hotel, which opened in 2024, is now a resplendent member of Small Luxury Hotels of the World and home to a Michelin-starred restaurant.
Below, my full review of Furore Grand Hotel along Italy’s Amalfi Coast.
The Rooms
The 35 rooms and suites were designed with breezy coastal style in mind. Most feature white ceramic tiles in various patterns, but some, like my Signature Pool Suite, have colorful hand-painted tiles made in Vietri sul Mare, a nearby town famous for the production of ceramics. All rooms have a sea view and a balcony. Modern conveniences such as Samsung smart TVs, Nespresso machines, Smeg kettles, and minibars stocked with little bottles of limoncello and Malfy gin come standard.
For more space and privacy, book one of the six Signature Pool Suites, which have a plunge pool and garden where fragrant jasmine blooms.
Food and drink
Dining is a major focus of the hotel, which tapped lauded three Michelin-starred chef Enrico Bartolini for the menus. The day starts with à la carte breakfast on the terrace of Bluh. A server comes to the table with a selection of pastries, including fresh croissants, cinnamon swirls, and orange-cardamom knots, to choose from. The hotel injects local customs into the experience, like serving espresso flavored with lemon peel from a cuccumella, the Neapolitan version of an Italian moka pot.
The casual restaurant, Aquarasa, serves international classics such as a club sandwich and Caesar salad as well as fresh, local dishes like Caprese salad, mezzi paccheri pasta with lobster, and tasty side dishes like melt-in-your-mouth roasted red peppers and zucchini alla scapece (thinly sliced zucchini fried and dressed with vinegar and mint).
Open only for dinner, the Michelin-starred restaurant Bluh Furore offers four tasting menus that take guests on a sensory journey through Naples and the Amalfi Coast. Fun culinary surprises include almond-studded Neapolitan taralli, or wheat breadstick rings, and flavorful dishes such as risotto with candied lemon served atop thinly sliced tomatoes and cuttlefish. We also did a wine tasting with the hotel’s knowledgeable sommelier, who introduced us to small, family-run wineries in the area paired with bites from the kitchen.
Activities and Experiences
Furore Grand Hotel
The hotel has two outdoor pools. The main pool is flanked by plush sunbeds, and the front row is immersed in water, so you must wade ankle-deep into the pool to reach them. The second pool is more secluded and has a Kneipp hydrotherapy circuit.
For those who don’t want to miss a workout, there’s a fully equipped outdoor gym and a dedicated area for yoga, Pilates, and meditation. The hotel offers a complimentary shuttle to Amalfi four times per day. The concierge can arrange boat tours to Positano or Nerano, visits to nearby wineries such as Marisa Cuomo, and hikes on the Path of the Gods, a popular 4.3-mile hiking trail.
The Spa
Furore Grand Hotel
The Petramare Spa boasts over 32,000 square feet, both indoors and outdoors, with the aforementioned Kneipp circuit. It also features an indoor whirlpool, steam room, Finnish sauna, cold plunge pool, and treatment rooms for massages, facials, and treatments designed for the hair and scalp.
Marco and I enjoyed a relaxing couples massage with basil-and-jasmine-scented oil, which was much appreciated after our hike to reach the fjord, and spent some time relaxing in the steam room, sauna, and whirlpool.
Family-friendly Offerings
Kids are gifted soft toys, coloring sets, and other small surprises. Pets are also welcomed with a dog bed. Pet food can be arranged on request.
Accessibility and Sustainability
The hotel’s two accessible guest rooms have a step-free entrance with wide doors, bathrooms with roll-in showers, and lowered light switches and outlets. The hotel also has a step-free entrance with a lift, an alternative reception desk with a lower counter, and accessible public restrooms. The pools have lifts and a ramp. Lastly, all restaurants are accessible via lifts.
The hotel is free of single-use plastics and implements measures to save water.
Location
Furore Grand Hotel
Located on a seafront patch of land in Furore, designated one of the most beautiful villages in Italy, the hotel extends over nine verdant terraces. It feels intimate and serene, a peaceful oasis between the busy towns of Amalfi and Positano. From the restaurant terrace, you can see the nearby town of Praiano.
There’s only one main road that snakes along the coast, and unless you have nerves of steel, I would not recommend driving on it. The hotel can arrange a car transfer from Naples International Airport (NAP) or train station. Taxis are available to get around on the coast, and some restaurants, such as Bacco Furore, where we had dinner one evening, offer a complimentary pick-up and drop-off service for guests staying nearby.
Book Now
Thanks to a partnership between Small Luxury Hotels (SLH) and Hilton, it’s possible to earn or redeem Hilton Honors points at Furore Grand Hotel. SLH Club members get extra perks, such as early check-in, late check-out, a VIP help desk, and room upgrades.
The hotel is also a member of American Express’s Fine Hotels & Resorts, providing card members with perks like room upgrades, daily breakfast for two, complimentary WiFi, early check-in (based on availability), and guaranteed 4 p.m. check-out.
Nightly rates at Furore Grand Hotel start from $1,052.
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