Hot, dry weather blanketed Jasper on the evening of July 22, 2024, what should have been a peaceful summer night in the Canadian Rockies. Instead, within just 20 minutes, three wildfires ignited—each so intense they were deemed too dangerous for firefighters to approach directly. Fueled by winds topping 50 miles per hour, the fires merged within four hours into a massive 7,410-acre inferno, with flames soaring as high as 164 feet.
Fire crews battled the blazes for weeks, but it wasn’t until Sept. 7 that the Jasper Complex Wildfire was declared under control. By then, it had scorched 81,544 acres, destroyed 358 of the town’s 1,113 structures, and claimed the life of one firefighter.
As devastating as the wildfire was, it is also part of a broader natural cycle in the region. “Wildfires are naturally occurring events in Jasper National Park and across Western Canada,” Mike Day, Tourism Jasper board member and owner of the town’s Evil Dave’s Grill, told Travel + Leisure. “Jasper is rebuilding from a strong foundation, with residents, businesses, and external partners working together.”
While about 30 percent of the town was affected—primarily residential areas—most local businesses have rebuilt, and 97 percent of Jasper National Park remains intact. In short, the destination is once again ready to welcome visitors.
“Tourism is woven deeply into Jasper’s wellbeing and livelihood,” Tannis Gaffney, Travel Alberta’s senior vice president and chief marketing officer, told T+L, noting that every stay, meal, and experience makes a difference. “Travelers can feel good about coming here, knowing their visit supports a community that welcomes them with genuine Albertan hospitality.”
What’s Open After the Jasper Wildfires
Seventeen months after the wildfires, Jasper says it’s open and welcoming travelers back to experience its many draws—chief among them, its natural beauty. As the largest national park in the Canadian Rockies, Jasper National Park spans 6,975 square miles, with no shortage of new adventures to discover.
“The reshaped landscape reveals new growth, rare vistas, and renewed wild spaces,” Day said, pointing to more than 620 miles of hiking trails with “wildlife that is now more visible and the same adventurous experiences visitors have come to know and love.” Highlights include canoeing, soaking in Miette Hot Springs, and stargazing in the world’s second-largest Dark Sky Preserve.
Tourism businesses across the region are also back in action. More than 25 accommodations are open, from cozy stays like Miette Mountain Cabins to luxury favorites like Fairmont Jasper Park Lodge. The dining scene has rebounded as well, with more than 70 restaurants welcoming guests—from local cafés like Otto’s Cache, SnowDome Coffee Bar, and Bear’s Paw Bakery to fine-dining destinations including The Maligne Range, Olive Bistro, and Aalto Restaurant.
There are also added incentives to visit in the year ahead. Marmot Basin, home to the highest base elevation of any ski area in Canada, is offering free weekday skiing and rentals for kids 12 and under throughout the season. Parks Canada is also reviving its Canada Strong Pass, which includes free park admission and 25 percent off camping and overnight stays during the holidays through Jan. 15, 2026, and again in the summer from June 19 to Sept. 7.
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Areas Still Rebuilding
That said, some areas are still in recovery. Maligne Canyon and Edith Cavell remain closed, and the Valley of the Five Lakes trail is expected to reopen sometime in 2026. In the meantime, Maligne Adventures and SunDog Tours are offering guided experiences through Pleckaitis Canyon.
For campers, all backcountry public sites will reopen in the new year, while roughly 75 percent of frontcountry sites will be available. Parks Canada continues to share the latest reopening updates on its website.
With the wildfires still fresh in memory, the tourism office urges visitors to explore with care. “Many local residents are still in the process of healing,” Day said. “Please be mindful and sensitive, some people may not be ready to discuss their personal experiences or losses. Your understanding and kindness go a long way in supporting the community.”
How to Help Jasper Wildfires Victims
There’s no better way to support the region than by visiting—helping local businesses while also connecting with the community. One of the most meaningful ways to do that is by joining a tour that emerged in the wake of the wildfire.
SunDog Transportation and Tour Company offers a three-hour Sunrise Wildlife and Ecology of a Fire photo tour, which teaches guests how fires “play a crucial role in shaping the landscape, rejuvenating the forest, and fostering new life” in order to “give you a deeper appreciation for the ever-changing topography of Jasper,” the company said on its website.
Jasper Food Tours also offers the Wildfire Peak-Nic, a hike through an area impacted by the 2024 flames that showcases new forest growth emerging from the ash—a “unique immersion into the aftermath of the powerful forces of nature,” according to the tour company.
“Jasper is a place where nature thrives, and this is a rare opportunity to witness renewal in real time,” Day explained.
Even from afar, travelers can help by spreading the word that Jasper is open for business and remains a stunning place to visit. Those who’ve been before are encouraged to share photos and memories to help others see the area’s enduring magic.
“If it makes sense for you, consider planning a trip, especially during the pristine winter months,” Day said. “The best way to support the community is by experiencing all that Jasper has to offer.”
