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A beautiful object, expertly designed, can bring you joy throughout your busy day, unless you are unable to use it because of a permanent, temporary, or situational disability. How does design fail or succeed in creating an inclusive experience for all?
As CEO of Michael Graves Design, I am deeply committed to advancing the functionality and accessibility of everyday products, with a special focus on enhancing the lives of those with disabilities. Our mission is to improve quality of life beyond aesthetics, addressing real-world challenges faced by individuals with temporary or permanent disabilities. What drives this commitment? A profound conviction in the transformative power of design to simplify daily tasks and infuse them with dignity and delight.
Imagine if every aspect of your daily routine, from waking up to going to bed, was designed with your needs in mind. Activities of daily living (ADLs) such as eating, bathing, dressing, and moving around are foundational to our independence. Yet, for individuals facing temporary or permanent disabilities, these essential tasks can pose significant challenges. This also happens due to situational disabilities that we all experience as we go through our day: full hands, loud environments, low lighting, etc. Design can address these challenges head on, transforming everyday activities into seamless experiences, while enabling us to target the widest audience possible.
Focus on consumer experiences over tasks
This design philosophy empowers brands to tackle everyday challenges by transforming routine tasks into seamless experiences for consumers. We’re eager to share our approach, helping you broaden your reach and enhance how you connect with the widest audience possible.
Take, for example, our latest collaboration with Pottery Barn. We introduced bedroom furniture that embodies our “design for all” ethos. At first glance, the furniture collections looks like any other Pottery Barn furniture in its catalogue, relaying an aspirational lifestyle that resonates so well with consumers. But a closer look reveals how dignity has been woven into each piece. Beds come with integrated armrests for easier mobility, and nightstands feature enhancements to store CPAP machines and prevent items from tumbling off—just a few of the many simple, yet profound modifications that make independence both accessible and delightful. The twist here is that while these novel functional enhancements were designed around the needs of those with various disabilities, they were designed to be attractive and useful to everybody. A true embodiment of universal design, equal measure is given to the emotional and functional desires of consumers, essential to design for all.
This product development strategy is underpinned by decades of research into the needs and preferences of aging adults and those with disabilities. This is not just design—it’s empathy in action. You must be able to identify real-world problems that need solving, guided by a deep understanding of what people truly desire. Our roadmap is centered on the various ADLs, which are crucial for independent living.
The future of design
The future of design must be proactive, not reactive. The brands that take this approach will be the leaders of the future. What challenges lie ahead? How can design continue to evolve to meet the unmet needs of our society? To do this successfully, design must merge today’s common expertise in the emotionally driven aspects of a product’s personality and purpose with the less incorporated ability to include and translate various ability levels as creative constraints in the product development process. In short, new products must be alluring, but push their usefulness to a broader audience. We believe the future is in the merging of these two approaches.
To have a pioneering brand today, you need to exceed customers’ expectations for enhanced independence, empowering them with the dignity we all deserve. This is the true power of thoughtful design. It goes beyond making daily tasks possible; it’s about transforming how they’re experienced. Anyone living with a disability knows that interruption, modification, and adaptation become part of the daily habits and rituals. Designing with dignity in mind means designing habits and rituals that can be enjoyed for the long term, through shifting conditions.
As we look forward, we must ask ourselves how our work as designers and creators of experiences can continue to break barriers and open doors for all members of society. Challenge yourself to think beyond “human-centered design” and instead widen your aperture to focus on “society-centered design.” Let’s not just design for some; let’s design for every body, and make every interaction with our products a reaffirmation of our shared humanity.
Ben Wintner is CEO of Michael Graves Design.
