Shares in Trump Media & Technology Group Corp. (Nasdaq: DJT) are trending higher in premarket trading this morning after President Donald Trump’s media company announced a partnership deal to start providing exchange-traded funds (ETF) on the cryptocurrency exchange Crypto.com. Here’s what you need to know about the deal.
What’s happened?
Yesterday, Trump Media and Crypto.com released a joint press statement announcing that the two companies will team up to launch a number of exchange-traded funds and products via Trump Media’s Truth.Fi brand. Truth.Fi is Trump’s Media’s fintech arm, which the company announced back in January.
As CNBC notes, the majority of the legwork of getting Trump Media’s Truth.Fi ETFs off the ground and managing them will be done by Crypto.com, a Singapore-based company, and its U.S. broker dealer, Foris Capital US LLC.
The new Trump Media ETFs will reportedly launch alongside another Truth.Fi financial offering—Separately Managed Accounts (SMAs), which are financial asset accounts that are professionally managed by professional investment firms, according to Investopedia.
What will the Trump ETF’s contain?
An exchange-traded fund (ETF) is a collection of assets that are traded together in one bundle. ETFs can contain things like stocks and bonds. However, Trump Media and Crypto.com were both light on the details of what exect assets the new ETFs may contain.
The press release states that the ETFs “are expected to comprise digital assets as well as securities with a Made in America focus spanning diverse industries such as energy,” while going on to say they are “anticipated to include a unique ETF basket of cryptocurrencies incorporating Bitcoin, Cronos, and other crypto assets.”
In the press release, Trump Media CEO Devin Nunes said the partnership aims to create ETFs that incorporate “firms that concentrate on rapid growth, technological innovation, and strengthening the U.S. economy.”
When do the ETFs launch?
Despite announcing the ETFs today, their launch is still expected to be a ways off. In the press release, the companies stated that the financial instruments are “planned to launch later this year subject to definitive agreement and regulatory approval.”
The ETFs are said to be made available not just in the United States, but in Europe and Asia as well.
“Once launched, these ETFs will be available on the Crypto.com App for our more than 140 million users around the world,” Crypto.com CEO Kris Marszalek said.
DJT shares have plummeted in 2025
After the new ETFs were announced after the closing bell yesterday, shares in Trump Media & Technology Group surged by around 9% in after-hours trading. At one point in premarket trading this morning, DJT shares were still up around the same amount.
However, as of the time of this writing, DJT shares have pulled back a little bit in premarket. Currently, DJT shares are up about 8.8% to $22.86 per share. That follows a closing price of just above $21 yesterday when the stock closed up about 3.75%.
The stock’s gain in the past 24 hours will be welcome news to DJT investors, who have seen the share price get hit hard since 2025 began. Since the beginning of the year, DJT shares were down more than 38% as of yesterday’s close. Over the past year, DJT shares have performed even worse—down 43% as of yesterday’s close.
One reason for this is likely the fact that Trump Media & Technology Group just isn’t making money. The company owns the Truth Social social media network, which is its main product. But as noted by CNBC, last month Trump Media reported a $400 million loss for 2024. It only generated $3.6 million in revenue during that period.
