Discount retailers have been hit hard in 2025, with major chains like Big Lots and Dollar General shuttering stores.
However, one discount retailer seems to be bucking that trend. Teen and tween discount retail chain Five Below has announced that it will be opening 150 new stores this year, adding to the company’s already sizable footprint. Here’s what you need to know about the openings.
Five Below to open 150 new stores in 2025
On Wednesday, Five Below, Inc. reported its Q4 and fiscal 2024 financial results as well as issued its outlook for its Q1 and fiscal 2025.
For its Q4 2024, the company saw net sales increase 4% year over year to $1.39 billion. It also had an adjusted EPS of $3.48. Those results beat Wall Street estimates by 1% and 3.3%, respectively, notes StockStory. As for its full fiscal 2024, Five Below said its net sales increased 8.9% to $3.88 billion.
The Wall Street beats and earnings growth caused Five Below stock to jump as much as 12% in after-hours trading—a sign of investor relief after the company, like many discount retailers, has had to struggle with inflation-weary consumers pulling back on discretionary spending in recent years.
But Five Below also announced something else alongside its earning results. The company confirmed it will be opening 150 new locations in fiscal 2025.
Currently, the company says it ended fiscal 2024 with 1,771 locations. That means that Five Below expects to expand its total store count by about 8.5% this financial year.
Five Below has not said where the 150 new locations will be, but the company currently has stores in 44 states, and its average store size is around 9,000 square feet.
However, there are a few things to note about the company’s planned 150 new stores. While new locations are a vote of confidence by a retailer that its business is moving in the right direction, this isn’t the first time Five Below said it would be opening new stores during fiscal 2025.
When Five Below reported its Q2 2024 earnings back in August 2024, the company announced that it planned to open “150 to 180 stores in 2025.” It seems the company has now settled on the lower end of that original figure. The anticipated 150 new stores in fiscal 2025 are also below the 227 net new stores the company opened in fiscal 2024 and the 204 net new stores it opened in fiscal 2023.
Trump tariff troubles
But while investors seem to have reacted positively to Five Below’s most recent financial results, the company did note that it faces some headwinds.
Five Below is a discount retailer that mainly sells items that appeal to teens and tweens. Many of the company’s products sell for under $5 apiece, with many items costing as low as $1, $2, or $3.
Five Below imports many of these low-cost goods from overseas, and, as noted by MarketWatch, the company revealed yesterday that around 60% of its goods came from China.
That could be a problem for Five Below as President Trump has so far focused on the heaviest tariff increases in his tariff war on China. In other words, Five Below could soon be paying more for the majority of the goods it imports.
Like most companies, it would then likely pass the cost of those tariffs onto consumers, who are already dealing with rising costs due to inflationary pressures. Indeed, as MarketWatch notes, Five Below has also confirmed that it will be raising the prices on some items that currently cost below $5.
Whether tariff-induced price rises at Five Below turn off shoppers remains to be seen.
Five Below stock soars, but it’s still down for the year
After yesterday’s earnings results, the stock price of Five Below (Nasdaq: FIVE) surged. FIVE stock jumped over 12% in after-hours trading. As of the time of this writing, FIVE stock is up around 11% in premarket trading to just over $84 per share. Before Five Below announced its earnings after the closing bell yesterday, FIVE stock closed at $75.59.
Yet despite its stock price jump in the past day, FIVE shares have still had a rough 2025. As of yesterday’s close, FIVE shares were down nearly 28% since the beginning of the year. And over the past 12 months, FIVE shares had fallen more than 63%.
